Waterlust
Waterlust exists to build a more sustainable world by bringing environmental science into people’s lives in creative ways. 5% of sales from your purchase from their Parrotfish Protection Collection are donated to Reef Relief to help support our sustainability initiatives.
Preview the Parrotfish Protection Line:
Grateful Diver
Grateful Diver was created in 1995 when Grateful Dead co-founder and drummer Bill Kreutzmann, an avid diver, had the inspiration to design a Grateful Diver logo by placing the iconic Grateful Dead lightning bolt on a red dive flag. Since then, the rights to use it for marine conservation fundraising initiatives has been passed to Reef Relief, where a portion of proceeds of their apparel and gear selection generates revenue for our programs.
Dirt Roads Project
An apparel brand for outdoor lovers and adventurers. Proceeds of your purchase from their Reef Relief Collection go to us!
Sea Bags
Sea Bags repurposes sail cloth to reduce landfill waste and promote a more sustainable future with their durable, made in the USA products. Preview the Reef Relief line below, and shop the very limited inventory while supplies last! Click item image to view it in the store.
Large Tote Bag
Wristlet
Wine Bag
Stream2Sea
Stream2Sea creates performance-based, scientifically validated sunscreen and body care products for active adventurers-ensuring every adventure is safer for you and our blue planet.
Use code: reefrelief to receive 10% off your Stream2Sea order.
La Concha “Grand Dame 1926”
La Concha Key West, Autograph Collection, the legendary hotel that has stood as the crown jewel of Duval Street for a century, proudly celebrates its 100th anniversary. Since opening its doors on January 22, 1926, La Concha has welcomed presidents, literary icons, entertainers, and travelers from around the world, earning its enduring reputation as the “Grand Dame of Key West.” As part of the year-long celebration, La Concha is proud to partner with Reef Relief, a Key West–based nonprofit dedicated to protecting and preserving coral reef ecosystems. In celebration of the centennial, the hotel will debut a signature cocktail, “The Grand Dame 1926”, crafted in honor of La Concha’s legacy. Available throughout 2026, a portion of proceeds from every cocktail sold will be donated to Reef Relief to support its conservation efforts.
Lucy Hawk Art- Reef Relief Ornament
“The Reef” paper print designed by Lucy Hawk Art printed on a ceramic ornament.
Key West Candle & Bath Co. x Reef Relief Candle
Aloe & Ocean Mist– Fresh ocean air meets soothing aloe in this clean, coastal scent inspired by the Florida Keys. Created in collaboration between Key West Candle & Bath Co. and Reef Relief, it’s light, refreshing, and calming- like a sea breeze by the reef. Hand poured in Key West, 11.5oz.
Good Condition x Reef Relief
Good Condition is a Jacksonville, Florida sustainable living and clean beauty store located in the historic Shops of Avondale. They carry makeup, bath and body wash and scrubs, facial skin care, handmade pottery, organic household cleaners, non-toxic candles, and collectible and social giving toys. Their brands are handpicked for their beauty, purity, social good, effectiveness and sustainability, and they stock a selection of products that are made in Florida. They are members of 1% for the Planet and PACT Collective. They also partner with Reef Relief Key West to support conservation and education of the Florida coral reef system.